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Dimitar Dimitrov, Co-Founder and CEO of Shelly Group, recently joined Export Voice, the podcast of the Bulgarian Small and Medium Enterprises Promotion Agency. He explains the philosophy behind the company’s international growth – why Shelly Group places customers at the centre of every decision and how this approach has helped it establish a presence across […]

When we first backed Shelly Group (it was Allterco then in 2015), we did so with the conviction that good businesses eventually find their audience, wherever they happen to be headquartered. These days, that conviction got another important validation: Shelly Group has been included in the SDAX, becoming the first Eastern European company ever to